Aston Barclay launches Virtual Auction platform
17 July 2018
Author: Sean Keywood
Remarketing firm Aston Barclay has unveiled a new Virtual Auction platform.
The firm says the new platform enables it to sell used vehicles from anywhere, allowing vendors to sell stock from remote locations, such as defleet or refurbishment centres.
Stock from several vendors can be offered in the same sale.
The new platform also allows Aston Barclay to run bespoke sales by make, model and grade of vehicles, or seasonal sales such as for four-wheel drive vehicles or convertibles, from a mix of vendors or through exclusive vendor sales.
A live auctioneer hosts each Virtual Auction with buyers accessing stock through the Aston Barclay website, or on the company's Buyer's App.
Vendors can remotely control their sales via the vendor functions of the app, just like with a physical sale.
Buyers can carry out their pre-sale homework online with images, inspection grading and a 360-degree walk round of the car's interior and exterior courtesy of Spin Car.
The new platform has been piloted with dealers, manufacturer and fleet vendors, and buyers over a three month period.
Aston Barclay CEO Neil Hodson said: "Virtual Auction enables vendors to hold special one-off sales and closed sales literally anywhere without the need to incur transport costs.
"Selling the cars online offers them out to a wider geographic buyer base which adds a different dynamic to a normal physical sale.
"Future platform development will enable vendors to offer stock just to selected or invited buyers."