VRA sets out goals for 2011
11 February 2011
The Vehicle Remarketing Association used its first conference to set out the new organisation's goals for 2011.
The event, held in late January at the Williams F1 conference centre in Oxford, was attended by around 150 remarketing professionals, and VRA director Rob Barr said membership had grown from the 10 launch firms in March 2010 to 50 by the end of the year. "If you want to concoct a drama then just put this lot in a room and if you approach it in the wrong way then there would be drama," said Barr. "But everyone has left their company hat at the door and there has been a collaborative to it."
The VRA's main priorities for this year are to establish new end-of-contract standards, set up a guide to provenance risks and increase the focus on commercial vehicles through the first quarter of 2011.
Regarding end-of-contract standards, Barr said the British Vehicle Rental and Leasing Association has been "passionate about standards and we [the VRA] have been very much the beneficiary with the BVRLA having set the guidelines".
The guide to provenance risks is aimed at producing a best practice guide to beat fraud and ensure service data and documentation is up to scratch, while the VRA "recognises that CVs are an equally important part of the remarketing equation so we need better understanding and respect for the specialism".
The VRA is also looking to develop and establish a bespoke remarketing training programme during the second half of the year. "There is not a training course to send your staff on to get an understanding of what this industry is about," said Barr. "If there is anybody to deliver that then it is the VRA." Both entry-level and intermediate skills are set to be catered for, with a focus on the entire remarketing process.
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